Vysnova’s Team Member Spotlight is on Derek Kuprianov. Derek is a Recruitment and Retention Marketing Manager. He migrates all email communications from call centers to Oracle Eloqua marketing automation platform. He is also responsible for developing email notifications, campaigns, and triggered multi-email sequences to be deployed to participants at certain stages of their experience throughout the study, with the goal of maximizing retention measure, analyze and optimize marketing emails to maximize participant engagement and retention A/B test subject lines and email content to refine messaging and ensure the program evolves into the most successful retention strategy for our study. He works with site coordinators to strategize, develop, and execute other marketing programs to increase participant retention.
Fun Fact About Derek: His favorite “hobby” is investing and trading stock options. Although most people would call this work, he considers it fun!